PENGUIN ARMY

PENGUIN ARMY

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The Penguin Army community was created to generate awareness among young people and call to action in the fight against global warming.

Penguin Army is the result of strategic, social, and communication design. The aim is to prove that being green does not have to be boring. The community promotes a fun, green lifestyle on their blog, by hosting CO2-neutral parties, giving away eco-friendly tools, and making exciting happenings and street art. In this way, they encourage people to take matters into their own hands.

Designed by: Penguin Army, Copenhagen, Denmark.
Design team: Louise Ryberg (designer); Mathias Stilling Ambus (designer); Sille Krukow (designer).
Additional credits: Nicholas Bjørndal (creative contributor); Simon Hjermind Jensen (creative contributor); Jonas Krüger (project leader MTV Nordic); Peter Rosberg (project leader MTV Nordic); Georg Rune Andersen (project leader MTV Nordic); Mette Ohlendorff (event contributor/Artrebels).
www.penguinarmy.dk